Ralf Busche, SVP of Global Supply Chain Strategy & Performance, BASF Group

At BASF, we strongly believe in the value of visualization of data and information Developing new ways of intuitively interacting with complex data and decision support models leveraging technological advancements such as Augmented Reality will be important to unlocking the full potential of Big Data analytics at all levels of our supply chain. The MIT Visual Analytics Lab offers the opportunity to experiment with this kind of technology to turn our data into valuable insights at BASF.

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